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| Author: | Cobanoglu, C. Cobanoglu, N. |
| Title: | The effect of incentives in web surveys: application and ethical considerations |
| Journal: | International Journal of Market Research
2003 : VOL 45:4, p. 475-488 |
| Index terms: | INTERNET RESPONSE RATE SURVEYS |
| Language: | eng |
| Abstract: | Internet-based surveys are used nowadays more than ever. However there is only little research on the effect of stimulants on response rate, speed and cost in Internet-based surveys. This article tries to fill in some of the blanks in Internet-based survey research by comparing the different stimulants offered to respondents. |
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