search query: @indexterm response rate / total: 99
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| Author: | Albaum, G. (et al.) |
| Title: | Simple rating scale formats: exploring extreme response |
| Journal: | International Journal of Market Research
2007 : VOL. 49:5, p. 633-650 |
| Index terms: | response rate |
| Language: | eng |
| Abstract: | The usual simple rating scale purports to measure direction and intensity of attitude or opinion in a single assessment. The paper examines response tendencies in simple rating scales using the traditional approach and an alternative two-stage approach. They are both designed to asses the performance of a major charitable organisation. |
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