search query: @indexterm Fashions industry / total: 99
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| Author: | Kumar, N. Linguri, S. |
| Title: | Fashion sense |
| Journal: | Business Strategy Review
2006 : VOL. 17:4, p. 80-84 |
| Index terms: | fashions industry retailing brands supply chain |
| Language: | eng |
| Abstract: | This article presents the success stroy of Spanish retailer Zara. The unique approach to supply chain management, offering, and brand management play a key role in Zara's success. |
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