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| Author: | Cocanougher, A. B. Ivancevich, J. M. |
| Title: | BARS performance rating for sales force personnel: how can you improve sales force performance if you don't know what behaviour produces what results. |
| Journal: | Journal of Marketing
1978 : 3 JUL VOL.42 p.87-95 |
| Index terms: | SALES METHODS SALES PROMOTION JOB PERFORMANCE PERFORMANCE APPRAISAL |
| Language: | eng |
| Abstract: |
SCIMA