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Author: | Zinkhan, G. M. Vachris, L. A. |
Title: | The impact of selling aids on new prospects. |
Journal: | Industrial Marketing Management
1984 : AUG, VOL. 13:3, p. 187-193 |
Index terms: | INDUSTRIAL SELLING NEW PRODUCTS SALES METHODS SALES PROMOTION |
Language: | eng |
Abstract: |
SCIMA