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Author:Wynn, G. W.
McDaniel, S. W.
Title:The effect of alternative foot-in-the-door manipulations on mailed questionnaire response rate and quality.
Journal:Journal of the Market Research Society
1985 : JAN, VOL. 27:1, p. 15-26
Index terms:MAIL SURVEYS
TELEPHONE SELLING
RESPONSE RATE
QUESTIONNAIRES
MARKET RESEARCH
Language:eng
Abstract:
SCIMA record nr: 37662
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