search query: @indexterm Sales methods / total: 99
reference: 91 / 99
Author: | Swinyard, W. R. |
Title: | How many ad exposures is a sales call worth? |
Journal: | Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 17-21 |
Index terms: | SALES METHODS ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
SCIMA