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Author:Jobber, D.
Allen, N.
Oakland, J.
Title:The impact of telephone notification strategies on response to an industrial mail survey.
Journal:International Journal of Research in Marketing
1985 : VOL. 2:4, p. 291-296
Index terms:QUESTIONNAIRES
MAIL SURVEYS
RESPONSE RATE
TELEPHONE EQUIPMENT INDUSTRY
Language:eng
Abstract:
SCIMA record nr: 48642
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