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| Author: | Achenbaum, A. A. Mitchel, F. K. |
| Title: | Comment se sortir du marketing push? |
| Journal: | Harvard-L'Expansion
1988 : SUMMER, 49, p. 97-100 |
| Index terms: | SALES METHODS MARKETING PRODUCTIVITY |
| Language: | fre |
| Abstract: |
SCIMA