search query: @indexterm Sales methods / total: 99
reference: 45 / 99
| Author: | Leigh, T. W. McGraw, P. F. |
| Title: | Mapping the procedural knowledge of industrial sales personnel : a script-theoric investigation. |
| Journal: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 16-34 |
| Index terms: | SALESMEN SALES METHODS INDUSTRIAL SELLING TRAINING |
| Language: | eng |
| Abstract: |
SCIMA