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| Author: | Potts, G. W. |
| Title: | El marketing de los servicios posventa. |
| Journal: | Harvard-Deusto Business Review
1989 : APR-JUN, 38, p. 123-129 |
| Index terms: | SERVICE INDUSTRIES SERVICE MARKETING PRODUCT LIFE CYCLE SALES METHODS |
| Language: | spa |
| Abstract: |
SCIMA