search query: @indexterm Response rate / total: 99
reference: 54 / 99
| Author: | Peterson, R. Albaum, G. Kerin, R. |
| Title: | A note on alternative contact strategies in mail surveys. |
| Journal: | Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 409-418 |
| Index terms: | MAIL SURVEYS METHODOLOGY EVALUATION RESPONSE RATE |
| Language: | eng |
| Abstract: |
SCIMA