search query: @indexterm Response rate / total: 99
reference: 66 / 99
| Author: | Schillmoeller, E. |
| Title: | Tackling declining response rates |
| Journal: | Journal of Advertising Research
1987 : DEC, 1988 JAN, VOL.27:6, p.RC 10-11 |
| Index terms: | MARKET SURVEYS RESPONSE RATE MARKETING COSTS |
| Language: | eng |
| Abstract: | Non-response is the failure to get responses or measurements from some of the elements designated for the sample. To increase response rates, we must know the variables that affect the participation and we must determine the cost-efficient ways of improving response. A continuous research program of tests and experiments will identify methods that will improve response rates at an affordable cost. |
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