search query: @indexterm Sales methods / total: 99
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Author: | Buzzell, R. D. Quelch, J. A. Salmon, W. J. |
Title: | Como hacer mejor la promocion de ventas al consumo. |
Journal: | Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 69-84 |
Index terms: | SALES PROMOTION CONSUMER RESEARCH SALES METHODS |
Language: | spa |
Abstract: |
SCIMA