search query: @indexterm Response rate / total: 99
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| Author: | Murphy, P. R. Dalenberg, D. R. Daley, J. M. |
| Title: | Improving survey responses with postcards |
| Journal: | Industrial Marketing Management
1990 : NOV, VOL. 19:4, p. 349-355 |
| Index terms: | MAIL SURVEYS CONSUMER RESEARCH INDUSTRIAL ENTERPRISES RESPONSE RATE EFFECTIVENESS COSTS |
| Language: | eng |
| Abstract: | Previous research on mail survey responses has been focused on consumer and/or student population; the present study addresses industrial firms. The response rate and associated costs of the prenotified and non-prenotified groups, response speed and item omissions are presented, responding firms and response content is analyzed. Postcard prenotofication of commercial respondents is considered a valuable tool, the differences in response rates between prenotified and non-prenotified firms is significant. Results indicate that the method may be cost-effective and can generate faster responses. |
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