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| Author: | McDonald, M. |
| Title: | Excellent selling can seriously damage a company's health |
| Journal: | European Management Journal
1991 : SEP, VOL. 9:3, p. 280-283 |
| Index terms: | CORPORATE STRATEGY SALES METHODS PRODUCTIVITY |
| Language: | eng |
| Abstract: | Study of how sales directors can contribute to business success linked with well thought out marketing strategy. New product launches. Product/market portfolios. Problems affecting sales force productivity. Solution to the problem. Courses for sales directors. Two Figures illustrate the analysis. |
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