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| Author: | Griffin, A. |
| Title: | Product development cycle time for business-to-business products |
| Journal: | Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 291-304 |
| Index terms: | Product development Business-to-business Business cycles Product life cycle |
| Language: | eng |
| Abstract: | This article analyzes data to quantity average cycle times for physical goods commercialized by business-to-business (B2B) firms. The analysis presents average product development cycle times for four different types of projects (new-to-the-world new-to-the-firm, next generation improvements and incremental improvements), presents evidence of the lack of a relationship between cycle time and success and looks at factors that are associated with differences in the length of product development cycle times. |
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