search query: @journal_id 68 / total: 997
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| Author: | Spender, J.C. |
| Title: | Some frontier activities around strategy theorizing (Unternehmenstheorie) |
| Journal: | Journal of Management Studies
1993 : JAN, VOL. 30:1, p. 11-30 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MANAGEMENT |
| Language: | eng |
| Abstract: | This article centring on entrepreneurship emphasizes the subject material of strategy research, not methods. The boundaries of the field are shifting to see how human behaviour underlies theoretical abstractions. Strategic management research is, to date, mostly about allocative entrepreneurship, not creative entrepreneurship, yet creativity is the basic responce to the reality of uncertainty. Overcoming uncertainty adds value. This is the creative entrepreneurship that is the purpose of organisations, and strategy is about the management of this creativity. |
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