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| Author: | Covin, J. Slevin, D. Schultz, R. |
| Title: | Implementing strategic missions: effective strategic, structural and tactical choices |
| Journal: | Journal of Management Studies
1994 : JUL, VOL. 31:4, p. 481-506 |
| Index terms: | STRATEGY MANAGEMENT IMPLEMENTATION |
| Language: | eng |
| Abstract: | This article describes a study of the impact of strategic mission on the relationships between firm performance and selected strategic, structural and tactical variables. Moderated regression analysis and subgroup analysis were used to analyse data collected from 91 advanced technology manufacturing companies. Results indicate that firms with build-oriented strategic missions performed better when they (1) adopted entrepreneurial strategic postures; (2) had organic organization structures; (3) offered relatively low product prices; (4) employed relatively large sales forces. |
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