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| Author: | Hodgkinson, G. Johnson, G. |
| Title: | Exploring the mental models of competitive strategists: the case for a processual approach |
| Journal: | Journal of Management Studies
1994 : JUL, VOL. 31:4, p. 525-552 |
| Index terms: | MODELS STRATEGY MANAGEMENT |
| Language: | eng |
| Abstract: | Recently there have been a number of studies published which seek to further our understanding of the competitive structures of markets. These studies have used aggregated perceptual data in an attempt to uncover industry-level mental models of business environments. In this article, the authors argue that such studies are predicated on the assumption that there are high levels of consensus within and between organizations in a given industry concerning the bases of competition and the positioning of particular organizations. |
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