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| Author: | Whittington, R. McNulty, T. Whipp, R. |
| Title: | Market-driven change in professional services: problems and processes |
| Journal: | Journal of Management Studies
1994 : NOV, VOL. 31:6, p. 829-846 |
| Index terms: | MANAGEMENT CHANGE R&D |
| Language: | eng |
| Abstract: | This article analyzes the processes of market-driven change in two professional service sectors, Research and Development (R&D) and the National Health Service. Building on these sectors' common experiences, the article proposes a general model of market-driven change in professional services, highlighting the complex and multi-level nature of the process. It is argued that, while market-driven change is an increasingly practiced and observed phenomenon, its complexity has been widely underestimated. |
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