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| Author: | McGaughey, S. L. Liesch, P. W. |
| Title: | The Global Sports-Media Nexus: Reflections on the 'Super League Saga' in Australia |
| Journal: | Journal of Management Studies
2002 : MAY, VOL. 39:3, p. 383-416 |
| Index terms: | SPORTS INDUSTRY AUSTRALIA MANAGEMENT ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | Despite the social and (increasingly) commercial significance of sport and sporting bodies worldwide, they remain under-represented in the mainstream management literature. One of the more recent and dramatic examples of the global sports-media nexus is the 'Super League saga' in Australia. This paper recounts the tale of the Super League saga, providing a holistic analysis of the events and competitive issues arising by drawing on literatures concerning the economic nature and value of sports leagues, the resource-based view of the firm and the nature of psychological contracts in changing environments. The analysis confirms the general monopolistic tendencies of professional sports leagues in an increasingly global industry driven by the sports- media nexus. |
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