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| Author: | St John, C.H. Pouder, R.W. Cannon, A.R. |
| Title: | Environmental uncertainty and product-process life cycles: A multi-level interpretation of change over time |
| Journal: | Journal of Management Studies
2003 : MAR, VOL. 40:2, p. 513-541 |
| Index terms: | Environment Product life cycle Models |
| Language: | eng |
| Abstract: | Product-process life cycle models are often used to describe long-term change in organizations. Typical interpretations of these models do not explain the short and intermediate term choices and competitive dynamics that lead to the longer-term changes, or explain viable 'off-trajectory' positions and post-stabilization complications that can arise. This paper uses multiple theory streams to augment discussions of product-process life cycle models in ways that allow interpretation of the role of uncertainty and management decision-making for the typical trajectory of standardization as well as off-trajectory and post-standardization phases. |
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