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Author:Levy, D. L.
Egan, D.
Title:A Neo-Gramscian Approach to Corporate Political Strategy: Conflict and Accommodation in the Climate Change Negotiations
Journal:Journal of Management Studies
2003 : JUN, VOL. 40:4, p. 803-830
Index terms:CORPORATE STRATEGY
NEGOTIATION
INTERNATIONAL RELATIONS
Language:eng
Abstract:A neo-Gramscian theoretical framework for corporate political strategy is developed drawing from Gramsci's analysis of the relations among capital, social forces, and the state, and from more contemporary theories. The authors apply the framework to analyse the international negotiations to control emissions of greenhouse gases, focusing on the responses of firms in the US and European oil and automobile industries. The analysis suggests that the conventional demarcation between market and non-market strategies is untenable, given the embeddedness of markets in contested social and political structures and the political character of strategies directed toward defending and enhancing markets, technologies, corporate autonomy and legitimacy.
SCIMA record nr: 252374
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