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| Author: | Vaara, E. Kleymann, B. Seristö, H. |
| Title: | Strategies as discursive constructions: the case of airline alliances |
| Journal: | Journal of Management Studies
2004 : JAN, VOL. 41:1, p. 1-35 |
| Index terms: | Airlines Alliances Strategy |
| Language: | eng |
| Abstract: | It is argued that by examining the discursive elements in strategy talk one can contribute to the understanding of the myriad of micro-processes and practices that make up strategies. The focus is on airline alliances as a illustrative case. Critical discourse analysis of an extensive material of strategy talk on airline alliances is used to show five types of discursive practices that characterize strategies in this context between 1995 and 2000. |
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