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| Author: | Brown, S. Blackmon, K. |
| Title: | Aligning manufacturing strategy and business-level competitive strategy in new competitive environments: the case for strategic resonance |
| Journal: | Journal of Management Studies
2005 : JUN, VOL. 42:4, p. 793-815 |
| Index terms: | Business environment Manufacturing Strategy |
| Language: | eng |
| Abstract: | This paper discusses strategic resonance in the strategy making process within dynamic and highly volatile market conditions. Although, managers are faced with competing concept of resource-driven versus market-led approaches to strategy, it is here suggested that both of them have defects and may cause strategic dissonance. It is also argued that a main omission usually lies in the neglect of operations managers' potentially important contributions to the strategy mainstream process. |
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