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| Author: | Heugens, P.P.M.A.R. Riel, C.B.M. van Bosch, F.A.J. van den |
| Title: | Reputation management capabilities as decision rules |
| Journal: | Journal of Management Studies
2004 : DEC, VOL. 41:8, p. 1349-1377 |
| Index terms: | Management science Decision making Theories Food industry Companies Netherlands |
| Language: | eng |
| Abstract: | This paper draws on a detailed grounded theory study of the reactions of Dutch food firms to the recent introduction of genetically modified foods to inductively identify the capabilities that firms develop in response to reputational threats. It is proposed that central to the view on capabilities are the decision rules used by organizations to link individual actions to organizational outcomes. Four reputation management capabilities were identified, which were aimed at, respectively: 1. engaging in a cooperative dialogue with relevant stakeholders, 2. presenting the organizational point of view favourably in the eyes of external beholders, 3. avoiding organizational 'ownership' of critical reputational threats, and 4. communicating meaningfully with affected parties. |
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