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| Author: | Grandy, G. Mills, A. J. |
| Title: | Strategy as simulacra? A radical reflexive look at the discipline and practice of strategy |
| Journal: | Journal of Management Studies
2004 : NOV, VOL. 41:7, p. 1153-1170 |
| Index terms: | Models Simulation Strategic management |
| Language: | eng |
| Abstract: | This paper discusses strategic management and modelling whereby the complicated elements of strategic thinking are simplified. A study of the concepts of reflexivity manifests the value of a postmodern radical reflexive account through the application of Baudrillard's simulation and simulacra. The practice of strategy and the advice that can be taken from this perspective are examined through the development of a radical reflexive discussion of strategy as simulacra. |
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