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| Author: | Ellis, P.D. |
| Title: | Market orientation and performance: a meta-analysis and cross-national comparisons |
| Journal: | Journal of Management Studies
2006 : JUL, VOL. 43:5, p. 1089-1107 |
| Index terms: | country comparisons market orientation performance measurement |
| Language: | eng |
| Abstract: | This study extends previous research in the field of market orientation by: (1) providing evidence of measurement moderators that inhibit the generalization of results obtained from studies using different scales and performance variables; (2) establishing benchmark effect sizes for specific regions around the world; and (3) revealing that the managerial value of a market orientation is significantly affected by the cultural and economic characteristics of the host country. |
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