search query: @author Chen, Q. / total: 7
reference: 5 / 7
| Author: | Chen, Q. Clifford, S.J. Wells, W.D. |
| Title: | Attitude toward the Site II: New information |
| Journal: | Journal of Advertising Research
2002 : MAR-APR, VOL. 42:2, p. 33-45 |
| Index terms: | Advertising Consumer behaviour Internet |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that student respondents may be adequate when research addresses methodological issues such as scale development. They also suggest that adequate sampling of stimuli may be at least as important as, if not more important than, adequate sampling of respondents. |
SCIMA