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| Author: | McDade, S.R. Oliva, T.A. Pirsch, J.A. |
| Title: | The organizational adoption of high-technology products "for use": effects of size, preferences, and radicalness of impact |
| Journal: | Industrial Marketing Management
2002 : AUG, VOL. 31.5, p. 441-456 |
| Index terms: | HIGH TECHNOLOGY ORGANIZATIONAL BEHAVIOUR |
| Freeterms: | ORGANIZATIONAL ADOPTION |
| Language: | eng |
| Abstract: | This research reports the results of a study on organizational adoption of high-technology products "for use" in contrast to "for manufacture". Additionally, the study examines high-technology adoptions which often have different issues that are important to the decision process relative when compared to the adoption of less-technical products. |
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