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| Author: | Goldsby, T. Eckert, J. |
| Title: | Electronic transportation marketplaces : a transaction cost perspective |
| Journal: | Industrial Marketing Management
2003 : VOL 32:3, p. 177-185 |
| Index terms: | BUSINESS-TO-BUSINESS TRANSACTION COSTS |
| Language: | eng |
| Abstract: | Internet-based mechanism which match buyers and sellers of transportation services are electronic transportation marketplaces (ETMs). By reducing the administrative costs of transportation procurement to virtually nothing the allure of ETMs is considerable. This study is designed to present the procurement decision and to help firms navigate their own determination in using an ETM. Article also presents the merits and caveats of ETM adoption. |
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