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| Author: | Drumwright, M. E. Murphy, P. E. |
| Title: | How advertising practitioners view ethics - moral muteness, moral myopia and moral imagination |
| Journal: | Journal of Advertising
2004 : VOL. 33:2, p. 7-24 |
| Index terms: | ADVERTISING ETHICS |
| Language: | eng |
| Abstract: | This article examines ethics in advertising. The authors of this article try to show how advertising practitioners react when ethical issues arise. Full interviews with advertising practitioners at all levels in 29 agencies are made and analyzed. Authors focus on examination how advertising practitioners perceive, process and think about ethical issues. |
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