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| Author: | Karstens, B. Belz, F. M. |
| Title: | Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information |
| Journal: | International Journal of Advertising
2006 : VOL. 25:2, p. 189-211 |
| Index terms: | advertising food industry information economics Germany |
| Language: | eng |
| Abstract: | In this study the transformation of credence qualities into quasi-search qualities by using signalling instruments and by taking the example of selected companies in the German food market is discussed. Findings show that the transformation process is a complex phenomenon and many factors have an effect on it. |
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