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| Author: | O'Connor, P. |
| Title: | E-mail marketing by international hotel chains: an industry-practices update |
| Journal: | Cornell hospitality quarterly: hospitality leadership through learning
2008 : FEB, VOL. 49:1, p. 42-52 |
| Index terms: | electronic mail junk mail marketing ethics business ethics privacy hotel and catering industry hotel management |
| Freeterms: | spam e-mail marketing |
| Language: | eng |
| Abstract: | Spam is a factor that decreases the effectiveness of e-mail marketing. This article examines whether international hotel chains obey the legislative guidelines regarding the use of personal data for e-mail marketing intentions. The analysis draws mainly upon monitoring of multiple e-mail accounts over a one-year period. An analysis of the e-mail marketing practices indicates clearly that hotel companies use the personal data about customers in highly ethical way and their behavior is an example of best practice for other business branches. |
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