search query: @indexterm TECHNOLOGICAL FORECASTING / total: 179
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| Author: | Brownlie, D. |
| Title: | Tales of prospect past: on strategic fallacies and uncertainty in techonoly forecasting |
| Journal: | Journal of Marketing Management
2009 : VOL. 25:5-6, 401-429 |
| Index terms: | history of economic thought technological forecasting uncertainty |
| Language: | eng |
| Abstract: | The paper contributes to the 25th anniversary celebrations by inviting readers to share a journey back to the early 1980s when the future of marketing as an academic discipline remained unclear. |
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