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| Author: | Mullins, J. |
| Title: | Launching a new venture |
| Journal: | Business Strategy Review
2009 : SUMMER, VOL. 20:2, p. 46-49 |
| Index terms: | economic crisis entrepreneurship management strategy models |
| Language: | eng |
| Abstract: | It is asked if a better understanding of business models could make it easier for today's entrepreneurs during times of economic turbulence. What strategies can entrepreneurs adopt to help them weather the storm? The article author has studied entrepreneurial ventures and offers some valuable insights. |
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