search query: @journal_id 122 / total: 1627
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| Author: | Forbes, T. |
| Title: | Core value |
| Journal: | Accountancy
2010 : DEC, VOL. 146:1408, p. 66-67 |
| Index terms: | accounting marketing brand valuation standards |
| Language: | eng |
| Abstract: | As far as brand valuation is concerned, poring over spreadsheets is not enough, argues the article author. Accountants need to familiarize themselves with marketing and brand analysis in order to fully comply with the ISO standard. |
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