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| Author: | Sousa, C. M. P. Coelho, F. |
| Title: | From personal values to creativity: evidence from frontline service employees |
| Journal: | European Journal of Marketing
2011 : VOL. 45:7/8 p. 1029-1050 |
| Index terms: | creativity service employees employee motivation organizational commitment banks |
| Language: | eng |
| Abstract: | This article explores how personal values impacts on employee creativity. The study is based on data collected by questionnaire in a sample of bank employees. The findings show that personal values, organizational commitment and customer orientation are significant drivers of the creativity of frontline employees. |
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