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| Author: | Smith, G. Cahn, A. Ford, S. |
| Title: | Sports commerce and peace: the special case of the special Olympics |
| Journal: | Journal of Business Ethics
2009 : VOL. 89: SUPPL. 4, p. 587-602 |
| Index terms: | international sports industry peace |
| Freeterms: | commerce Olympics |
| Language: | eng |
| Abstract: | Today's sports commerce (herein as: spr-comm.) expands the number of international mega-sports events and also increases their value in effecting social change and promoting world peace. This study identifies the relationship btw. spr-comm. and peace worth of further studying. Herein, examined is the role of international sporting events in contributing to social change in host countries and the way in which these competitions possibly can create greater understanding among athletes and related individuals and increase knowledge exchange. Analyzed are several mega-sports events, incl. the Olympics and the role of the Special Olympics (SO), the largest amateur sports organization in the world dedicated to bringing sports experiences to intellectually disabled athletes. Herein, highlighted are the transformative power of SO worldwide competitions. Peace through commerce principles in SO innovative policies and programs are found. Over four decades, the SO, and especially its World Games, have led to global initiatives for increasing self-confidence, self-esteem, social acceptance, health and general well-being among intellectually disabled persons. This study provides insights into the ways in which other mega-sporting events could adopt what is unique to SO. |
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