search query: @indexterm disclosure / total: 492
reference: 2 / 492
| Author: | Lee, T. Chung, W. Haley, E. |
| Title: | Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance: provision and readability of advertising disclosure |
| Journal: | Journal of Consumer Policy
2011 : VOL. 34:4 DEC, p. 455-474 |
| Index terms: | funds financial services advertising disclosure regulations USA |
| Language: | eng |
| Abstract: | This article investigates whether retirement mutual fund providers from the US adhered to the Investment Company Advertising Rules assumed by the Securities and Exchange Commission (SEC). 953 retirement mutual fund magazine advertisements from 2004 to 2010 were analysed based on SEC's guidance. Although the readability of advertising disclosures was generally not very good, they had all required information according to standards. The article discusses implications for consumers, marketers and regulators in the context of financial literacy and consumer welfare. |
SCIMA