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Author: | Guedri, Z. McGuire, J. |
Title: | Multimarket competition, mobility barriers, and firm performance |
Journal: | Journal of Management Studies
2011 : JUN, VOL. 48:4 p. 857-890 |
Index terms: | competition pharmaceutical industry strategic planning competitive advantage methodology |
Freeterms: | group theory |
Language: | eng |
Abstract: | This article creates and tests a theoretical framework proposing interactive dynamics between the strength of mobility barriers affecting strategic groups and the extent of within-group multimarket competition. Empirical analysis employing a longitudinal sample of pharmaceutical companies shows that mobility barriers and multimarket competition aren't substitutive but complementary devices improving mutual coordination within strategic groups. |
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