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| Author: | Bizjak, B. Knezevic, M. Cvetreznik, S. |
| Title: | Attitude change towards guests with disabilities: reflections from tourism students |
| Journal: | Annals of Tourism Research
2011 : JUL, VOL. 38:3, p. 842-857 |
| Index terms: | tourist industry tourism education students attitudes change |
| Language: | eng |
| Abstract: | In the tourism industry, a growing consumer niche is comprised by people with disabilities (henceforth as: p-w-ds). Based on a couple of indicators, the market share of disabled tourism is worth about USD 117 billion annually. The amount of p-w-ds. within the EU population is 27 million. However, the tourism industry has not yet found a coordinated way to serve this population. Herein, it is shown that the process of changing perception of tourism students towards p-w-ds. is relatively simple. According to the experiment, a set of topics on the disabled have the possibility of improving students' attitudes towards p-w-ds. as tourists. |
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