search query: @indexterm ADVERTISING / total: 1883
reference: 4 / 1883
| Author: | Carlson, L. Laczniak, R. N. Wertley, C. |
| Title: | Parental style: the implications of what we know (and think we know) |
| Journal: | Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 427-435 |
| Index terms: | advertising children research |
| Freeterms: | consumer socialization |
| Language: | eng |
| Abstract: | The purpose of the article is to review and synthesize prior research on consumer sosialization of children, which, according to the authors, is a framework that helps in understanding how parents influence children with respect to advertising. The role of parents as consumer sosialization agents, and the moderating role of parental styles is examined. One parental style, "authoritatives", seems to be more connected to the consumer socialization of children than others. The authors further review the research on how parental styles actually influence children. Possible future research avenues regarding the parental style framework are proposed. |
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