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| Author: | Denstadli, J.M. Jacobsen, J.Kr.S. |
| Title: | The long and winding roads: Perceived quality of scenic tourism routes |
| Journal: | Tourism Management
2011 : AUG, VOL. 32:4, p. 780-789 |
| Index terms: | Norway Nordic countries tourism travel consumer satisfaction loyalty motivation |
| Freeterms: | scenic routes self-drive tourists |
| Language: | eng |
| Abstract: | This study aims to get understanding of self-drive tourists' satisfaction with and loyalty toward scenic roads. The study includes data from two scenic roads in Norway differing with respect to landscapes formations, settlements, experiences along the routes, and travel distance. Using structural equation modelling for data analysis, results show among others that roadside facilities have a crucial role in getting overall satisfaction and loyalty among motor tourists. Route managers ought to improve the quality of roadside and related infrastructure facilities and services etc. |
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