search query: @indexterm consumers / total: 69
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1.
Trend, status or need? A study of men's fashion customer behaviour in Norwegian, Swedish and Finnish markets
Johtamisen laitos (Department of Management Studies)
 2016 Ahlberg, Erika
2.
In inward internationalization is everything reversed? Understanding critical knowledge flows and service quality in a sport tourism context
Johtamisen laitos (Department of Management Studies)
 2016 Kuparinen, Tiia
3.
Practices of consuming trotting: How a community of devoted enthusiasts forms around a leisure activity
Markkinoinnin laitos (Department of Marketing)
 2016 Aro, Atte
4.
What is the ideal movie-going experience? Using autodriven photo-elicitation to explore the elements of consumers' cinema visits
Markkinoinnin laitos (Department of Marketing)
 2016 Savolainen, Laura
5.
Conceptualizing customer-company patronizing behavior: Nostalgia-charged experiences driving prosocial behavior and commitment
Markkinoinnin laitos (Department of Marketing)
 2015 Filippovits, Diana
Jokela, Iiris
6.
The meanings of collective experiences in alternative marketplaces: Case Cleaning Day
Markkinoinnin laitos (Department of Marketing)
 2015 Ylismaa, Melinda
7.
Categorization of Finnish B2C marketers' views and approaches to sexual minorities as a target consumer segment in marketing
Markkinoinnin laitos (Department of Marketing)
 2015 Kauste, Amanda
8.
Drivers of spreading in-group and out-of-group electronic word-of-mouth: Maintaining a positive self-concept by engaging in eWOM behavior
Markkinoinnin laitos (Department of Marketing)
 2015 Kontiola, Julius
9.
The role of channel integration and interactivity in the customer loyalty creation in an omnichannel fashion retail environment: case Bik Bok
Markkinoinnin laitos (Department of Marketing)
 2015 Kinnunen, Noora
10.
The effect of cognitive debiasing and APR on consumer loan demand
Rahoituksen laitos (Department of Finance)
 2015 Fager, Johan
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