search query: @indexterm kuluttajat / total: 377
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1.
Corporate reputation in social media - empirical study of consumers' perceptions of Marimekko's corporate reputation based on company and consumer communication on Facebook
Markkinoinnin laitos (Department of Marketing)
 2016 Halme, Merja
2.
How Do Consumers Living Abroad Talk about Including Finnishness to their Identities? Social Identity Theory in the Acculturation Process of Expatriate Finns in Madrid
Markkinoinnin laitos (Department of Marketing)
 2016 Mäntylä, Katariina
3.
Trend, status or need? A study of men's fashion customer behaviour in Norwegian, Swedish and Finnish markets
Johtamisen laitos (Department of Management Studies)
 2016 Ahlberg, Erika
4.
In inward internationalization is everything reversed? Understanding critical knowledge flows and service quality in a sport tourism context
Johtamisen laitos (Department of Management Studies)
 2016 Kuparinen, Tiia
5.
Practices of consuming trotting: How a community of devoted enthusiasts forms around a leisure activity
Markkinoinnin laitos (Department of Marketing)
 2016 Aro, Atte
6.
What is the ideal movie-going experience? Using autodriven photo-elicitation to explore the elements of consumers' cinema visits
Markkinoinnin laitos (Department of Marketing)
 2016 Savolainen, Laura
7.
Conceptualizing customer-company patronizing behavior: Nostalgia-charged experiences driving prosocial behavior and commitment
Markkinoinnin laitos (Department of Marketing)
 2015 Filippovits, Diana
Jokela, Iiris
8.
The meanings of collective experiences in alternative marketplaces: Case Cleaning Day
Markkinoinnin laitos (Department of Marketing)
 2015 Ylismaa, Melinda
9.
Categorization of Finnish B2C marketers' views and approaches to sexual minorities as a target consumer segment in marketing
Markkinoinnin laitos (Department of Marketing)
 2015 Kauste, Amanda
10.
Drivers of spreading in-group and out-of-group electronic word-of-mouth: Maintaining a positive self-concept by engaging in eWOM behavior
Markkinoinnin laitos (Department of Marketing)
 2015 Kontiola, Julius
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