haku: @keyword småbolag / yhteensä: 2
viite: 2 / 2
« edellinen | seuraava »
Tekijä: | Österlund, Pär |
Työn nimi: | Business model development and strategic choices - the case of Site Logic |
Julkaisutyyppi: | Diplomityö |
Julkaisuvuosi: | 2008 |
Sivut: | (6) + 62 s. + liitt. 4 Kieli: eng |
Koulu/Laitos/Osasto: | Tietotekniikan laitos |
Oppiaine: | Tietokoneverkot (T-110) |
Valvoja: | Ylä-Jääski, Antti |
Ohjaaja: | Luukkainen, Sakari |
OEVS: | Sähköinen arkistokappale on luettavissa Aalto Thesis Databasen kautta.
Ohje Digitaalisten opinnäytteiden lukeminen Aalto-yliopiston Harald Herlin -oppimiskeskuksen suljetussa verkossaOppimiskeskuksen suljetussa verkossa voi lukea sellaisia digitaalisia ja digitoituja opinnäytteitä, joille ei ole saatu julkaisulupaa avoimessa verkossa. Oppimiskeskuksen yhteystiedot ja aukioloajat: https://learningcentre.aalto.fi/fi/harald-herlin-oppimiskeskus/ Opinnäytteitä voi lukea Oppimiskeskuksen asiakaskoneilla, joita löytyy kaikista kerroksista.
Kirjautuminen asiakaskoneille
Opinnäytteen avaaminen
Opinnäytteen lukeminen
Opinnäytteen tulostus
|
Sijainti: | P1 Ark Aalto | Arkisto |
Avainsanat: | business model business strategy strategic choices small company affärsmodell affärsstrategi strategiska val småbolag |
Tiivistelmä (eng): | Strategy has traditionally been seen as an important factor for the success of any business. In recent years the concept of a business model has evolved into a more practical tool alongside strategy. In this master's thesis a business model is developed and strategic choices are discussed for a case company, Oy Site Logic Ab. The case company is a small consultancy planning and implementing websites and the goal is to find a way to achieve scalable growth through a business model, which utilises the current knowledge of the company. In the theoretical part the terms business model and strategy are defined and a framework for business model development and strategic choices is constructed based on literature. In the framework a business model is first developed based on a business idea, second strategic choices underlying the model are discussed and last the business model is analysed. The business model description includes both breadth and depth. In the implementation part a business idea is presented. Based on that idea the framework constructed in the theoretical part is implemented providing a business model and the strategic choices underlying it for the case company. As a result of the work a business model is developed around a software product that produces sales leads from website visitors through self-learning analysis. For the case company the results are concrete and valuable as is the process itself. The conclusion about the theoretical part is that for a small or new company a non-traditional process can be used; a business model is developed before the strategic choices underlying it are made. |
ED: | 2008-10-23 |
INSSI tietueen numero: 36457
+ lisää koriin
« edellinen | seuraava »
INSSI