Tekijä: | Oherlihy, C. |
Otsikko: | Why ad experiments fail. |
Lehti: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 53-58 |
Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Oherlihy, C. |
Otsikko: | Why ad experiments fail. |
Lehti: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 53-58 |
Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA |
Kieli: | eng |
Tiivistelmä: |