| Tekijä: | Zufryden, F. S. |
| Otsikko: | An empirical evaluation of a composite heterogeneous model of brand choice and purchase timing behaviour. |
| Lehti: | Management Science
1978 : 7 MAR VOL.24 p.761-773 |
| Asiasana: | STOCHASTIC PROCESSES BRAND LOYALTY CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA